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Joz Norris

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Fruit Salad Therapy Tapes

I write a (more or less) weekly newsletter about comedy, art, creativity and other stuff that floats through my mind. It has a really lovely engaged readership who I love exchanging ideas with. Sometimes it’s funny, sometimes it’s thoughtful, sometimes it’s just a place to provide creative accountability for a community of other makers! Do feel free to delve in and join us. The community is over at Substack, where you can subscribe to the newsletter and join the chat, but I’ve archived every issue here for the sake of completism.

Browse the 187 Fruit Salad Therapy Tapes below.

Tape 187: Planning Your Fringe, Part 2

  • Tape 187: Planning Your Fringe, Part 2

“It can’t be reasoned with. It doesn’t feel pity, or remorse, or fear. And it absolutely will not stop, ever, until you are dead.” This was how Michael Biehn described the Terminator back in 1984 (poor Terminator – I notice he didn’t give it the opportunity to give its side of the story), but it’s also a […]

Tape 186: Planning Your Fringe?

Once again, the Edinburgh Fringe bears down upon us with crushing inevitability. Frantically, comedians order badges in bulk with things like “Funny Joke” or “Relatable Branding” printed on them. Websites with names like Bloomin’ ‘Eck Daily Digest or Fringewhistle publish a new comedian Q&A every five minutes, their writers and editors shackled to an infernal […]

Tape 185: Control What You Can

Howdy! Yowza! It’s been a while. For that, I can only apologise. Did you know there are CEOs now who hadn’t even been born when I sent my last newsletter? (Admittedly their companies are doing very badly as their CEOs are month-old babies). I’ve missed you all, but I have simply been too busy. Every […]

Tape 184: Eggbox 4.0 Lineup

  • Tape 184: Eggbox 4.0 Lineup

“What’s that?” I said, “You’d like me to direct your show this year?” (this conversation is happening at the end of last year, while I’m in the middle of making my first full new show since 2022). “Sure, I can do that, I’m a huge fan of your work. Hold on, got another call coming […]

Tape 183: I Will Keep Playing

A couple of warnings up top in this post – firstly, I have a feeling this will be a bit of a ramble through a lot of quite messy, disconnected ideas and I’m not all that confident of what kind of sense I’ll be able to make out of them. Apologies in advance if this […]

Tape 182: Designing A Poster

  • Tape 182: Designing A Poster

A while ago I did a deep dive into the history of my own poster designs for all my old shows, from the good to the deeply embarrassing (I actually left out the poster for my first ever work-in-progress show, because it was TOO embarrassing, but maybe that’ll appear in a future newsletter one day). I mentioned […]

Tape 181: Update On The Happiness Chain

  • Tape 181: Update On The Happiness Chain

I’ve been thinking about when comedy comperes say “And now ladies and gentlemen, please go wild and crazy and welcome to the stage…” when they introduce an act. It really makes me laugh. The sentence “Please go wild and crazy” is like the linguistic equivalent of an optical illusion, and whenever I hear it as […]

Tape 180: Directing Clients 2025

I wrote a while ago about my gradual shift towards doing more live comedy directing, but I’ve been holding off from announcing the full list of my directing clients for 2025 because I wanted to wait until they were all on sale on the EdFringe website. Well as of this week they are, so I’m […]

Tape 179: Machynlleth Rex

This weekend is one of the loveliest weekends of the comedy year – MachFest is back! I remember back when I started out in comedy and didn’t know how to get booked for MachFest. I hated it every time people wanged on about how good Mach was. It sounded like an exclusive club for cool people, […]

Tape 178: The Slowly Unfolding Terror Of The Promotional Campaign

As I wrote about last week, this year I’m returning to the Edinburgh Fringe for the first time in 3 years. 3 years can be a long time in showbiz, and I’m no fool. Audiences forget. I’m haunted by a recurring dream in which I’m running up and down the Royal Mile covered in photos […]

Tape 177: “Are You Doing The Fringe?”

  • Tape 177: “Are You Doing The Fringe?”

Well, it was inevitable. Readers who’ve been subscribed to this newsletter from the very beginning will probably be able to predict my Fringe-centric entries with a certain regularity by now, like old folks rocking on the front porch sensing an oncoming storm through their knees. “Joz is going to write about the Fringe again, and […]

Tape 176: The Evolution Of Poster Design

  • Tape 176: The Evolution Of Poster Design

I’ve spent the last few weeks, on and off, working with various incredible brains (art director Miranda Holms, photographer Oliver Holms, designer Will Andrews, producer Queenie Miller) developing and constructing the poster design for my new show (it’s called You Wait. Time Passes. and it’s coming to a wonderful comedy festival near you at some point in the […]

Tape 175: Aaaaaand Repeat

  • Tape 175: Aaaaaand Repeat

I’ve sat paralysed at my laptop for some time now, trying to work out what this week’s newsletter will be about. Truth is, I’ve been a little thrown off balance by the fact that this recent entry, about people who say “You couldn’t make such-and-such any more,” has become the most-read of these things I’ve ever […]

Tape 174: What Even IS Comedy Directing?

  • Tape 174: What Even IS Comedy Directing?

Last month I was chatting to a frequent collaborator and friend about a new idea we’ve just pitched into the Gods of Radio (pray for us! Cross your fingers! Send us your best vibes! It’s a documentary about pirates, kind of!). We were catching up on what we’d both been up to and I was […]

Tape 173: “You Couldn’t Make That Nowadays”

  • Tape 173: “You Couldn’t Make That Nowadays”

You may have heard that Mitchell & Webb are back with a new sketch show. I’m quite excited about this – the original Mitchell & Webb series had some absolute classics, and the team involved in the new series includes legends Stevie Martin, Kiell Smith-Bynoe and Lara Ricote, so it’s nice to see a big-name commission […]

The Fruit Salad Therapy Tapes